Marketing with Facebook provides easy strategies and a huge audience. Use it to your advantage and watch your business grow. Keep reading for helpful tips about Facebook marketing and how it can benefit you.
While you want your personality to show, you must keep things professional when making Facebook posts. You want to ensure that you always keep your page professional because it is a reflection of your business. If you keep it professional, you will gain the respect and trust of your clientele.
Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it is a really good offer, you can even promote it to non-fans.
Improve the Facebook marketing interface of your page using custom tabs. They let you get information together in an easily readable format. For example, if a contest is going on you can have a tab there to get more information about it.
One important thing you have to do is to develop a Facebook fan base that’s solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Large numbers of fans will cause the rate of conversation to skyrocket.
Do not forget about your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. Your audience must feel respected. This will help them engage themselves in your brand.
Hide some of your page’s content from those who haven’t Liked the page yet. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.
Make a Facebook group for your brand or business. This allows you and your customers a place to chat and learn. Let groups know about your special discounts and other useful information. This is also a good place to learn more about your customers.
Do not share updates that are not directly related to your content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Personal projects and updates should be shared using your personal account.
You need to promote your customers making decisions regarding your brand. People enjoy being on the “inside.” This is a great way to help build a community within your brand. For example, let them choose the name of your next product or dictate the direction of your next blog post.
Create a Facebook page that is similar in style to your main business website. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. It helps give personality to your brand. If you make it totally different, this may cause your loyal customers to be confused.
See if any of your customers would want to post their reviews on your page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.
Interact with people on your page. Encourage your followers to chit chat. Pose a question for them to answer or pick a topic of conversation. If they are already talking, why not join in? Engaging in conversation with customers will make you more personable and likeable. In turn, it will make them want to do business with you.
Do not misunderstand that just because you have many subscribers, that means you have a successful campaign. Customers on Facebook that really want to know about you are the ones who should be targeted. Measure the success of the campaign you are running by looking at the conversion rates.
Always respond to feedback on your Facebook page, especially if it is negative. Show your customers that you care about them and are willing to improve. Addressing this promptly will help others to see you in a positive light.
One of the worst things about the written word is being unable to always accurately judge the tone of a comment. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.
You need to know who your target is when you use Facebook, just as with every other marketing technique. Your subscribers will lose interest in your campaign if you share content not adapted to your target audience.
Let customers know about important steps in your company’s development. A friendly note to your contacts concerning these will build their relationship with your business. Send out a quick “thank you” to everyone on your friends list and announce the celebration on your main marketing page. Keeping your followers informed will ensure they feel included and close to your business, encouraging more sales.
Use your Facebook page’s “tabs” feature to segregate your sales posts from your interest-building marketing content. No one enjoys being targeted by a constant stream of messages pressuring them to buy, buy, buy! Having a deals tab ensures your audience knows there are deals available without feeling like they are being bombarded with sales messages.
Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Rather than overlooking how it can help your business, take advantage of it! Read these tips to get the most out of Facebook marketing.