Marketing with Facebook provides easy strategies and a huge audience. Use it to your advantage and watch your business grow. Keep reading for helpful tips about Facebook marketing and how it can benefit you.

TIP! Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. Offer prizes or discounts to your users when they like your page.

While you want your personality to show, you must keep things professional when making Facebook posts. You want to ensure that you always keep your page professional because it is a reflection of your business. If you keep it professional, you will gain the respect and trust of your clientele.

TIP! All posts must be done professionally. Social media has to be taken in a serious manner to make profits.

Facebook Offers is a great tool for running contests or giving away free products through your website. All you have to do is set up the offer, then switch it to a Promoted Post through your wall. If it is a really good offer, you can even promote it to non-fans.

TIP! All content that you post online should be linked from the Facebook page. If you write a blog, make sure that new posts appear on Facebook.

Improve the Facebook marketing interface of your page using custom tabs. They let you get information together in an easily readable format. For example, if a contest is going on you can have a tab there to get more information about it.

TIP! Make sure your Facebook page isn’t being inundated with spam. There are filters you can use when you edit your page which help you to monitor your page, even when you’re not around.

Fan Base

TIP! Facebook Offers allows you to easily and rapidly promote contests or giveaways that are offered on the website. Once the offer is ready, change it on your wall so it shows as a Promoted Post.

One important thing you have to do is to develop a Facebook fan base that’s solid. This means you probably don’t need to put a lot of money into your marketing until you’re able to build up a fan base of 5,000 or more people. Large numbers of fans will cause the rate of conversation to skyrocket.

TIP! Using “custom audiences” lets you upload current customers’ email addresses and then you can target ads to just them. This will lower your costs and increase profits in the long run.

Do not forget about your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. Your audience must feel respected. This will help them engage themselves in your brand.

TIP! Try holding a giveaway to boost interest in your Facebook page. Give something away for free to a select group of customers who sign up to be on your mailing list or who “like” your Facebook page.

Hide some of your page’s content from those who haven’t Liked the page yet. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. However, only small amounts of content should be hidden so that it doesn’t affect your SEO.

TIP! If you receive a “like” from someone, give them a special offer. New likes have the opportunity to draw a lot of attention to your page.

Make a Facebook group for your brand or business. This allows you and your customers a place to chat and learn. Let groups know about your special discounts and other useful information. This is also a good place to learn more about your customers.

TIP! If you’re trying to market on Facebook, you’re probably trying to get more products sold than you’re currently selling. Thus, you should set incremental monetary goals for your company.

Do not share updates that are not directly related to your content. You might be tempted to talk about current events or share a more personal update, but keep in mind that these topics might not interest all your subscribers. Personal projects and updates should be shared using your personal account.

TIP! Include places in the body of your Facebook page. Offer them something of value when they register so that people will be more likely to do so.

You need to promote your customers making decisions regarding your brand. People enjoy being on the “inside.” This is a great way to help build a community within your brand. For example, let them choose the name of your next product or dictate the direction of your next blog post.

TIP! Hide some of your page’s content from those who haven’t Liked the page yet. If you have an area of your Facebook page hidden so that only followers can view it, you will be able to convert the casual visitor into a follower.

Create a Facebook page that is similar in style to your main business website. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. It helps give personality to your brand. If you make it totally different, this may cause your loyal customers to be confused.

TIP! Only post updates that are pertinent to your area of business. Posting about impertinent information may be tempting, but remember that some followers may not be interested in unrelated topics.

See if any of your customers would want to post their reviews on your page. People who are interested in what you have to offer appreciate reading what others have to say about your services or products. Having comments and reviews from previous customers of your company available on your page may help any potential customers make their decision.

TIP! Sharing content is important when using Facebook. Posting valuable content will encourage your fans to share that information with their friends.

Interact with people on your page. Encourage your followers to chit chat. Pose a question for them to answer or pick a topic of conversation. If they are already talking, why not join in? Engaging in conversation with customers will make you more personable and likeable. In turn, it will make them want to do business with you.

TIP! You must always focus on the aspect of why you have your Facebook page. It shouldn’t be because everyone else has one.

Do not misunderstand that just because you have many subscribers, that means you have a successful campaign. Customers on Facebook that really want to know about you are the ones who should be targeted. Measure the success of the campaign you are running by looking at the conversion rates.

TIP! Do your best to keep up with all comments made on your page. You will probably get messages in two ways: on your wall and in your inbox.

Always respond to feedback on your Facebook page, especially if it is negative. Show your customers that you care about them and are willing to improve. Addressing this promptly will help others to see you in a positive light.

TIP! Update your profile regularly. When things change with the business, make sure that is reflected in the profile page.

One of the worst things about the written word is being unable to always accurately judge the tone of a comment. If you post Facebook messages that look like they were put there by some type of bot, people will lose any interest they had in being a fan of yours.

TIP! There are things that you should and should not do when you are Facebook marketing. There are tons of examples of what to do, as well as what not to do.

You need to know who your target is when you use Facebook, just as with every other marketing technique. Your subscribers will lose interest in your campaign if you share content not adapted to your target audience.

TIP! Create engaging, varied content. You need to share content that has to do with your brand, but you shouldn’t only talk about one aspect of it.

Let customers know about important steps in your company’s development. A friendly note to your contacts concerning these will build their relationship with your business. Send out a quick “thank you” to everyone on your friends list and announce the celebration on your main marketing page. Keeping your followers informed will ensure they feel included and close to your business, encouraging more sales.

TIP! It can be hard to discern tone when reading Facebook, so remember that. Make sure that no post you write is ambiguous or seems computer-generated.

Use your Facebook page’s “tabs” feature to segregate your sales posts from your interest-building marketing content. No one enjoys being targeted by a constant stream of messages pressuring them to buy, buy, buy! Having a deals tab ensures your audience knows there are deals available without feeling like they are being bombarded with sales messages.

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Facebook is certainly a new and intimidating marketing venue, but it’s potential reach is too great to ignore. Rather than overlooking how it can help your business, take advantage of it! Read these tips to get the most out of Facebook marketing.

TIP! When you post an update, include a photo. Relating to your customer base is job number one in marketing, and nothing relates to customers like photographs.