A lot of people see Facebook as a mindless time-wasting site. It can really be a profitable use of time for you when you put it to work as a marketing application. You can reach millions of people using Facebook to get the results you desire. This piece is a great way to optimize Facebook for your business purposes.

TIP! Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page.

You posts should always be professional when you are using Facebook marketing. Social media has to be taken in a serious manner to make profits. When you keep a professional tone, you are respected more by customers.

TIP! Keep your page creative and different from other pages. Add colors and pictures to your page.

You will win kudos from your customers when you take the time to reply to their wall comments or questions. Take a look at your wall daily, and pay attention if someone tags you in a post. Make sure to respond to both positive and negative feedback.

TIP! Use Facebook to connect with your customers. Facebook isn’t just for chitchat, it can also be a serious content platform.

Consider Facebook ads. Regular posting can only do a limited amount when it comes to promoting your business. If you want to reach a lot of people all at once you should try buying an ad on Facebook. They don’t cost too much, but they are effective.

TIP! The custom audiences feature allows you to upload an existing email contacts for your customer base and target ads towards them. Your conversion rate will be better and your campaign will be less expensive as a result.

You don’t necessarily need a page, a group may be better for you. Creating a Facebook group can encourage subscribers to make their own community online so they can interact with others. Allow your subscribers to post content on your Facebook page.

TIP! You must not forget your current customer base. A lot of people concentrate so much on getting new likes and fans that they forget about the fans they already have.

Answer all questions and comments sent to you via Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Never hesitate to share links within your Facebook page to address a visitors needs.

TIP! A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. There is no reason for these customers to see the daily happenings at your company.

Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This increases your conversion rate and lowers the cost of your campaigns as many more of the people you advertise to will convert from leads into full fledged sales on your site.

TIP! Make sure your posts have value. In other words, you need to share content that people find interesting or posts that have something in them that people can use.

Post on other people’s Facebook pages. You can gain lots of attention by doing this. Make sure you’re seeking the right kind of attention. Only post on other pages whenever can positively contribute in some way. Avoid spamming because this will just annoy people.

TIP! Consider Facebook carefully when choosing a platform for marketing on social media. It is a widely used platform, but depending on your target audience, another social media network may be a better choice.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. You have customers that come and go at random times so they probably won’t follow your posts on Facebook. Use ads instead of a Facebook page in this circumstance.

TIP! One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page.

All posts must have great value. Each of your posts should contain information that your followers can learn from or use. Don’t post just for the sake of posting. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.

TIP! Nurture the relationships that you have on Facebook. Facebook relationships evolve over time and need a long-term investment of time to build, in the same way face-to-face relationships are built.

Allow interested parties to sign up via your Facebook page. You can provide incentives for people to do so, which will make communication easier going forward. You could have a contest, or just give away a freebie.

TIP! Make sure you use Facebook’s Update ability sparingly. Updating lets you deliver messages to all of your subscribers.

Think about setting up a group on Facebook. A page for your business allows your customers easy access to asking you questions. Additionally, others may answer posted question if you are unavailable. You can let your group know about special discounts, as well as other information that is useful to them. This will help develop a good relationship with potential clientele.

TIP! See if you can get customers to review your business on your Facebook page. Interested consumers appreciate customer testimonials.

Other people can use Facebook to share quotes or play games, but you can build your business with it. Reading this article can make Facebook a powerful tool in your marketing arsenal. You will be amazed at what you can do when using these tips.

TIP! If you’re not able to stay online to share Facebook updates in a timely fashion, try to use a type of scheduling tool. Use it to release posts at times that your followers will be checking your page.