How much knowledge do you have about mobile marketing? Have you made a marketing plan? Would you like to improve your current one? Are the strategies you’re currently using as effective as you’d like them to be? Are you sure you are applying your plan properly? If you’ve got any doubts, these tips will help you.
Your first step should be focusing on building a database. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. You will need the consumer’s permission before you can text them frequently. You can do this through the internet or by having the individual text you using a code you have given them.
If you are addressing a relatively technology-savvy audience, add QR codes on your printed material. Customers can then use their smart phones to reach your website and find coupons. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. Customers can use the QR codes to gain quick and convenient information about your brand and products.
A home base is essential for your standalone mobile platform. All of your mobile marketing should be designed to drive people back to your home base. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. Customers will be irritated if they are awakened by a mobile marketing text.
Make sure that a mobile marketing campaign is effective before starting a new one. Measure the success of your mobile marketing scheme by its longevity rather than how much extra business it generates. Follow the formula for a long-term successful campaign to build a new one.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. You can assume that your clients won’t take the time just to look for you, however, if they know that you’re on a particular site, they will probably take some time to check it out.
In your mobile marketing efforts, make it easy for the recipients to forward the offer to others. Make an incentive part of your mobile marketing campaign. Offer some sort of reward to your customers for forwarding the message to a friend, and you will instantly double the efforts of your campaign.
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Location is everything in mobile marketing. Mobile marketing is an opportunity to use people’s location to your advantage; there are fewer location-based barriers. People take their mobile devices everywhere. Because of that capability, there are opportunities to take advantage of location based applications that are without precedent. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
Make sure mobile users can see directions to your store on their phone. Most people use mobile devices to aid them in traveling to various locations. Make it easier to locate you. Check that the maps and directions you provide display well on different mobile devices and work properly with mobile searches. Include a link to the Google Maps website for accurate directions.
Don’t forget about your existing customers when you go after new ones with your marketing tactics. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. Mobile marketing efforts are often taken to be spam messages by non-customers.
Design email campaigns that are friendly to mobile devices to increase your success. Set it up so that your customers can click directly on your phone numbers rather than a link, and make sure if you do have links to other pages, that they are set up for mobile devices as well. It is now very common for users to check email from mobile devices, so remember this when you format email messages.
Mobile-device friendly maps can be used on your website to entice local customers. Easy accessibility can be the extra push that makes a customer in the vicinity choose your business over competitors.
Don’t neglect your traditional online presence and put your website to use. Advertise your apps or mobile features on your regular website for an easy way to boost your number of mobile users. When your customers are on the road, they will remember that you have a mobile website and connect to it.
To get special offers and save money, advertise your campaign. Advertise your mobile campaign on your regular website and in your advertisements, and don’t forget your social networks! If your campaign is perceived as helpful, many people will sign up. Show it as something fun and popular way for them to stay updated about what you offer.
Define your goals before starting to design your campaign. This will help you determine the direction and focus of your mobile marketing campaign. Do you want to retain a loyal group of customers, or are you looking to expand and reach a new audience?
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.