Facebook is a new and effective tool in the marketing world. Facebook is by far the most successful social media site on the planet, and companies are starting to use it in their marketing. If you want to get the most out of your marketing efforts, you’ll need to read up on Facebook marketing.

TIP! Be sure there is not too much spam on your Facebook page. Sites that are riddled with spam can end up turning potential customers off.

In order to know what your fans are looking for, frequently interact with them. Check out anything posted to your wall. You can gain valuable ideas from these posts. Your fans are your customers, so always listen to them.

TIP! Promote a contest using Facebook Offers. Set up your offer and switch it to Promoted Post via your Wall.

Does your page stand out from the competition? Adding great photos and unique color combinations really helps. These pages are more enticing.

TIP! You can improve the value of your Facebook page by changing the tabs to suit your business. Tabs will give you the opportunity to organize information on your page.

Use Facebook Offers to share coupon codes or organize contests for your subscribers. All that needs to be done is you should get the offer set up and use the Promoted Post option. If it’s a good deal, you can give it to people that do not even like your page yet.

TIP! Remember the audience you already have. New customers and clients are wonderful, but it is important to keep the people who are loyal to you.

Custom tabs can give a big boost to the effectiveness of the results from your Facebook marketing. This organizes your information and keeps your site professional. If your business is holding an event or sponsoring a contest, including a tab makes sure visitors know about it.

TIP! You can offer prizes for Facebook “likes”. People pay attention to a page with a high number of likes.

The key to successful marketing with Facebook is having a strong base of fans. That means you really shouldn’t put too much investment into marketing products or promotions there until you have at least 5,000 fans. Once you hit that threshold, you’ll see that your conversion rate heads skyward.

TIP! When marketing with Facebook, your whole intent is to boost sales. Set yourself a monthly sales goal when you start marketing on Facebook.

Companies that only have rare contact with customers may not need Facebook pages. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Invest your marketing dollars in a targeted Facebook ad instead.

TIP! Allow interested parties to sign up via your Facebook page. Providing something useful just for registering is a good way to keep the conversation going with interested parties.

Hiding content from people who are not fans is wise if you want visitors to become followers. The strolling visitor will sign up to be a follower if they really want to access the information. Take care just to hide a small bit of content, so that you do not undermine SEO opportunities.

TIP! Although Facebook marketing is an extremely powerful tool, you shouldn’t automatically assume that it’s the best social media option for you. As popular as Facebook is, not all cultures and age groups use it.

Don’t turn off the option that lets others post whatever they want to your page. Sure, you may get some inappropriate content, but if you don’t allow it, your fans will think you don’t care.

TIP! You have to use real resources with your strategies for marketing with Facebook. Facebook is a popular site and marketing on it takes time.

If you’re posting a photo to your page, you should always make sure that it is professional. This gives people a professional impression of your business. Be very mindful of posting offensive, out-of-focus or inappropriate pictures on your Facebook page.

TIP! Try finding thoughtful leadership opportunities. Facebook is great for building leadership in specific niches.

See if you can get your users to speak with you and each other too. If people begin bantering back and forth with each other, let it go on as long as it is appropriate. Deleting a post because it goes off-topic will offend people. You should only intervene and stop the conversation if it becomes ugly.

TIP! Always establish a clear purpose for your Facebook page. You also do not need to restrict yourself to a single one.

Encourage customers to share reviews of your products or services on your page. If someone comes to your page to investigate your products, they could be encouraged to buy if they see positive reviews. Potential customers will be more likely to make a purchase if they see the thoughts of satisfied customers on the wall of your Facebook page.

TIP! Only post professional-looking photos on your wall. They will really help raise the perception of your company.

You should use a scheduling tool if you cannot be online to share your Facebook updates on time. This will allow you to write your posts at one time and schedule them to go up at a later date. Try out a few different scheduling tools to find one that works the best for you.

TIP! You should always cultivate relationships with those who interact with you on Facebook. How people view you and your business online is just as important as how people view you in person.

Create contests on Facebook geared towards getting your customer base interested and involved with your products or services. For one thing, you could encourage satisfied customers to showcase themselves with your product in a picture. After a specific amount of time has elapsed, choose a winner based on certain criteria.

TIP! Keep your Facebook page consistent with your website design. For instance, if your main color is royal blue, make that the main color on Facebook, too.

Just because you have a lot of “likes” doesn’t necessarily mean you are meeting your marketing goals. Target your marketing on Facebook towards your target demographic. The conversion rate is what determines the success of your campaign.

TIP! Regularly update your Facebook profile. If there are any changes in your business, change your profile page to reflect them.

Focus on your subject matter when you enter the posts on your Facebook page. If you’re selling homes, for example, it’s okay to post about learning of the rates on interest changing if they are. Posting unrelated viral videos can turn some followers off.

TIP! Be careful about how often you use Facebook Update. It can be used to send a direct message to those following your page.

Use a photograph with every update you post on Facebook. People love visuals, so doing so will aid your marketing campaign. Take a photograph of something that relates to your business and put the image with your message to impress your readers.

TIP! When it comes to Facebook marketing, you must treat it like any other type of marketing – you must know who you’re marketing to. Post content that is relevant to your buyers to help increase sales.

You need to know what is new on Facebook. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too. Don’t hesitate testing new features prior to knowing how interested subscribers are going to be.

TIP! Try posting a photograph every time you make a Facebook post. Marketing requires you to relate well to the customer base, and photos really help.

As you create your Facebook page, consider your SEO. Use the very same keywords you picked for optimizing your website and remember that this profile is a great way to share back-links to your website. Internet users will be able to find your Facebook page in search results.

TIP! Facebook is always changing, so make sure you know what’s new. Your subscribers are probably going to use any new features Facebook has available, so it’s important that you do too.

Your posts should be interesting and focused on only one thing. You should also include a picture. A great post with a great picture will grab people’s attention. You should be sure to “like” the comments of your followers.

TIP! Do not think of using Facebook contests for just grabbing more fans, try thinking of them as engaging your current fans. You want to engage with potential long-term customers, not just people interested in your contest.

Watch how much you post, but try to post one to two times daily on the Facebook page. Posting every day is a good thing; however, posting multiple times per day with a huge amount of content will annoy people, which is not what you want.

TIP! When your customers and fans feel personally connected with your business, you gain their trust. This is key in all sorts of marketing, and Facebook is included.

Facebook has become a very popular tool for getting a business some notoriety. If you use it the right way, you can get people interested in your business. Use this information to fine tune your skills on Facebook.

TIP! Make sure not to bombard your followers with posts all at the same time. Get the content spaced out so that it can more more effective.