In terms of Facebook marketing, you are likely to hear lots of stories about what works best. These ideas may sound tempting, but they are not the best way to create a great marketing strategy. This article includes what you will need to become successful.

TIP! Hold Facebook contests. When a person likes your page, they can enter a drawing to win a great prize.

Hold Facebook contests. Give discounts or prizes to people who share or actively market your page. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.

TIP! It is important that your posts are always professional. You can be a bit relaxed but make sure you are still professional.

You may want to try Facebook ads. Normal posting only adds so much when it comes to promoting services and products. To really maximize your marketing efforts, you should purchase Facebook ads. These aren’t expensive, and they can really make a difference.

TIP! Market your business and product on Facebook successfully by having a page that stands out from the crowd. Put up neat visuals or add some color.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be done by creating a more colorful page and adding things like lots of photos. Plain pages don’t get the attention professional looking pages do.

TIP! Do not let spam overtake your page. There are built-in filters that can help you monitor your page.

Answer any questions and respond to comments on Facebook. This will show that you are on point and active on your page. If you have a page on your site that holds the information they need, share the link with them.

TIP! Make sure that you focus on quality when updating your page. Your subscribers will quickly lose interest in your updates if you do not share valuable content.

If you want to only target current customers, use “custom audiences”. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.

TIP! Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. This is because customers are random so they likely will not follow daily posts.

An effective marketing strategy is to offer a giveaway. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. It will only cost you a small amount of money to garner a lot of attention and new followers.

TIP! Most people market on Facebook because they want to improve their sales. This is why it’s a good idea to set a goal for how much you’d like to sell by the time the month’s over.

Be careful with your Facebook updates. Subscribers will lose interest quickly if the content you share isn’t valuable. Updates need to be entertaining, helpful, or educational. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.

TIP! Make a Facebook group for your brand or business. Facebook can serve multiple purposes for you.

Always respond to people when they make a post to your Facebook wall. When someone shows interest in your business, take time out to speak with them, Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.

TIP! Develop discussions on your page to increase exposure. People like to get involved.

Be sure others are able to share what you’re posting to Facebook. If your page has important information, you likely want your subscribers to share that information with others. Sharing and interaction is how Facebook thrives. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.

TIP! Personalize your brand. When the things you post are boring, they’re going to have the same outlook on your product or service.

Most people take the easy way out and just go with whatever Facebook “trends” are popular. The article you just read should allow you to develop solid strategies for your campaign. If you utilize the tips in this piece, your campaign is sure to impress.

TIP! It is of critical importance that you make some serious efforts to keep your audience informed on your Facebook page. No, you don’t need to post five times every day, but you should post consistently and often.