Popular sites for social media like Google+, Facebook and Twitter are not the only sites involved in this powerful medium. While many marketers knwo the potential of networks like these, there are various businesses that haven’t explored what they can do with social media marketing. This article is meant to teach you some of the basics of social media marketing. It should help to make your approach more effective.
If you are using Twitter to promote your business, it is vital to respond to your followers on a regular basis. Thank those that mention your name, and answer any questions they may have. This will allow you to build a strong relationship with your potential customers. This will show your customers that you’re a real human answering their questions, which will build rapport with them.
Include a widget for Facebook’s “Like” button on your blog at the top of every page. This is a Facebook feature that will really help you tie your different sites in together. Visitors won’t need to navigate away from your blog to give you a “like”. This will give you greater exposure on Facebook which can lead to a greater amount of visitors to your site.
You want to do more than just pushing products to get a lot of people to follow you. Try posting links or stories from outside providers that are relative to your niche or industry. Try running contests, posting pictures or asking questions. Interact with those whom you follow. Instead of focusing on product placement, encourage people to discuss your products. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
A strong social media network will take a lot of time, effort and determination. It takes time to gain followers, so do not become disappointed if it does not happen right away. While it is possible to create an “instant hit” that goes viral within hours, that is not the norm. Practice patience until your page is successful.
Make use of tweets from high profile Twitter users often by sharing their updates or making mention of them within your own posts. Reference them by putting their username after the @ symbol. These people will receive a notification when you make such mentions, which means they may retweet your content or respond to what you’ve said.
If you have a blog, configure your Twitter to automatically post links whenever you publish a new post. You can also select a few of your favorite bloggers and you can post tweets and link to their blog posts. They will enjoy the exposure, and the followers of your posts will enjoy the great content you provide.
You can promote sales and offers through your social media sites. People will more than likely come by your Facebook if they know there’s good content and there are good discounts. Your customers can learn more about you through social media, and you can contact them personally about your niche.
Studies have shown that people read more posts during business hours than at any other time during the week. Utilize tools that allow you to write your posts anytime you want to, but they are uploaded and published during hours that you choose, including those when most people are actively online.
Use social media to post coupons with expiration dates and time-sensitive promotions. This can make people in the network more likely to pay close attention and jump on specials quickly, before they disappear. This will also make your viewers more inclined to share info that you post.
Keep track of responses to your posts that are sent. Once you’ve determined the most active times of day, start sending Tweets at those times. For automated messages, it is possible to select particular times for your tweets to go out.
If you are thinking about creating a Facebook page for business promotion, take a little time to look at the pages of other businesses in your niche. Through their page, you can get ideas about how to better approach and converse with people that could end up spending a lot of money on your products. After you have researched how others are doing, incorporate these ideas into your page along with a few new things to make your page interesting and unique.
Keep your Facebook page alive and interesting by frequently adding content that people will look forward to and share with others. Schedule time each week to come up with fun and exciting new content to keep your readers interested. You need to come up with a balance, and never want to give up your professional status.
Be sure to make frequent posts and updates. Keep readers interested. Either post or signup with a service that will post content regularly. That way, you never fail to stay in the forefront of potential customers’ minds.
Social Media Profiles
Put subscription buttons on social media profiles, if your company has an RSS feed. This way, your readers can find your social media profiles. This will make it easier for you to get your social media marketing off the ground running.
Look for ways to make it easier for your customers and readers to share your information with their networks. You will want to be sure to put the Facebook share button at the top of all of your posts. This may take a few minutes to set up, but the payoff can be significant.
The benefits of social media marketing are many. If you don’t include social options for your customers, you might just wind up losing a lot of your customers. At the very least, you risk being thrust back into the dark ages. This article is geared to the business or website owner who wants to leverage social media but doesn’t know where to start.