How much do you know about search engine optimization (SEO)? If you’re an entrepreneur launching a startup, for example, there are some keys you should know about SEO including the following ones:


1. Page Speed:

Studies show that 40% of online people leave websites if pages don’t load within 3 seconds. Another key fact is Google’s algorithms now rank sites higher if they load faster. This highlights the importance of testing your website’s page speeds in order to boost user experience. Make sure your company is taking various steps to decrease load times.

There are various steps you can take to test the load speeds. Make sure you’re using compressed images on the website. Lower the number of your website’s redirects. Another step to take is to enable browser caching. Avoid using too many plugs on your site. Finally, improve the response time of the server. It’s a good idea to take all these steps to improve you the load times of your website, which is definitely important to improve SEO.

2. On-Site Optimization:

It’s important to know everything possible about website optimization. The first thing to focus on is on-site and secondly off-site optimization. In the case of on-site optimization page/content quality is a key factor in how pages are ranked on search engines like Google, Bing, and Yahoo.

There are various ways you can check your website’s on-site optimization including the following:

  1. Make content suitable to the target market and search engines
  2. Include a keyword density of 1-2 words in the title. Meanwhile, the page’s content should have a keyword density under 3% of all content.
  3. Avoid keyword stuffing since Google will penalize your site
  4. Add keywords in all content’s heading. This will tell the search engine what the content is about.
  5. Use keyword phrases and Google Keyword Planner rather than using one keyword.

3. White-Hat SEO:

This is the SEO technique that experts use in order to rank websites high on search engine ranking pages (SERPs). It involves the process of following rules/regulations that a search engine issues in order to help a page get a higher ranking. This is definitely one of the most important things your website should focus on in terms of SEO. This approach provide several benefits including lower cost, building excitement, less risk, easily shareable, less legal danger, and less work. These are all reasons you should consider this option.

4. Off-site Optimization:

Off-site optimization involves the process of link-building that involves your site getting referred to by high domain authority websites. This became more popular when websites started doing keyword stuffing in order to rank higher on results pages of Google and other search engines. It resulted in Google starting off-site optimization so high-domain authority websites referred sites, which resulted in sites getting ranked higher in Google searches.

There are various steps you can take to provide your website with off-site optimization. It’s important to research the best ones to take in order to get the best results.